Short description of company
A leading brand in the “brewer pub“ sector in Spain and of the “Spanish Tapa” world.
LIZARRAN is one of the most valuable restaurant brands in Spain, with their strong focus and thanks to a customer satisfaction oriented management and excellence in service. This is an important part of their strategy that is based on the combination of high quality products with a reference price and a brand experience away from the competition.
Their products range is aimed at increasing customer satisfaction through an innovative, diverse, healthy and balanced, easy choice offer that encourage impulse consumption and repetition, reducing waiting times and kitchen management. In particular, their servings supply is a simplified product offer well known by the customers, and tailored to their taste and easy to choose – and also there are new products that are introduced to meet changing consumer demands. Furthermore, products are characterised by simple orientation that increases sales momentum, especially to increase the profitability of the establishments or avoid saturation in the kitchen at times of high customer attendance.
Price is another pillar of LIZARRAN’ success. The company provides to its customers with an exceptional price-to-quality ratio in all of its products. Their price setting is based on ‘optimal-price’. The fixation of prices will depend on the specific circumstances of each establishment and for which LIZARRAN will set the range.
LIZARRAN also provides a strong brand image with personality that separates them from the competition. In recent times, LIZARRAN’s establishment have evolved to a younger, more dynamic space, where things always happen and with a consumption-oriented communication. Taking care of all points of contact with customers, the brand reinforces the experience of customers, with detailed planned actions at all points of the operation, and contribute to the position against competitors.
FOR POTENTIAL FRANCHISEE'S
The current business model is a success model, aimed at improving management ratios and profitability of the establishment and its franchisee, supported by a strong brand with personality and an impulse sales system.
The country is firmly looking at the expansion plans into the Baltic states – Lithuania, Latvia and Estonia.
The company is seeking a partnership through which there will be established at least 5 restaurants within 10 years.
A presentation (ENGLISH) of LIZARRAN can be found HERE.
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