Short description of company
ČILI PICA has started restaurants development before 16 years in Vilnius, Lithuania and today it has a leader position and is the largest restaurant chain in the Baltics.
More than a pizza restaurant
ČILI PICA opened its first pizzeria in 1997 when Lithuanian public catering establishments didn’t have much experience in pizza-making. Today, for many word 'pizza' associates with ČILI PICA, and our restaurants bake approximately 5,000 pizzas a day!
But we are not just a pizza restaurant – we have a wide assortment of delicious and quality dishes. That’s why today we're not calling ourselves a pizzeria, but simply the ČILI PICA restaurant network.
- more than 50 types of pizza,
- original Italian pizzas selected specially for ČILI PICA by Luca Ongaro, a chef from Italy,
- floury and pasta dishes,
- meat and vegetable dishes,
- extensive breakfast menu,
- various desserts,
- coffee (prepared using different techniques),
- vegetarian dishes,
- separate menu for children,
- new dishes presented every season.
ČILI PICA restaurants usually occupy 250–300m2. The interior is cosy, noncommittal, and reflects the uniqueness of ČILI PICA. When creating the interior, designers take into account style and simplicity to make sure that our restaurants are attractive for people of various ages.
ČILI PICA seeks to employ insightful and reliable personnel which would contribute to the success of the restaurants. Quite often young people, for example, students who want to work during summer holidays and earn extra money, join our staff. People of various ages become pizza makers and kitchen workers. ČILI PICA accepts both experienced and inexperienced candidates (training is provided). The company also makes sure to increase the qualification of its workers; pizza makers improve their skills at the ČILI PICA academy.
Since its establishment, ČILI PICA has been trying to appeal to visitors of various ages. The network's restaurants are popular among families with children, young people come here to socialize, those who work come for breakfast or dinner, and on weekends our restaurants are a popular spot for friends’ gatherings.
The number of loyal customers has been increasing steadily since the implementation of loyalty promotion programmes – the cards Draugų and Mylimiausia.
The Draugų card is a discount card. It is valid in all ČILI PICA restaurants in Lithuania and Latvia. By providing this card when paying the bill, a visitor collects ČILI PICA, which can be used as an 8–12% discount during the next visit. 400,000 people have and use these cards.
The Mylimiausia card is also a discount card. It encompasses the offers of 6 different partners in Lithuania: restaurant network Čili, pharmacy network Gintarinė vaistinė, supermarket chain IKI, petrol station Statoil, bank SEB, and retail chain Senukai. More than 680,000 people have and use this card.
ČILI PICA is the most favourite restaurant in Lithuania
In August 2012, Socialinės informacijos centras, UAB, conducted a representative research and interviewed Lithuanian citizens aged 18–74. The results showed that ČILI PICA restaurants were the most favourite of the ones making pizzas.
36% of the respondents said that ČILI PICA was their most favourite cafe or restaurant network. No more than 10% of respondents indicated competing networks as their most favourite.
25% of respondents spontaneously named ČILI PICA as a restaurant with the most delicious pizzas. CanCan pizza or Charlie pizza – 4%.
33% thought that ČILI PICA restaurants provided the best food for the most acceptable price. In this aspect, CanCan pizza was mentioned by 8% of respondents, Charlie pizza – by 7%.
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