ČILI PICA

Main information

Catering
Lithuania
Single unit
Belarus
Estonia
Latvia
Lithuania
62

Short description of company

ČILI PICA has started restaurants development before 20 years in Vilnius, Lithuania and today it has a leader position and is the largest restaurant chain in the Baltics.

Additional information

More than a pizza restaurant

ČILI PICA opened its first pizzeria in 1997 when Lithuanian public catering establishments didn’t have much experience in pizza-making. Today, for many word 'pizza' associates with ČILI PICA, and our restaurants bake approximately 5,000 pizzas a day!

But we are not just a pizza restaurant – we have a wide assortment of delicious and quality dishes. That’s why today we're not calling ourselves a pizzeria, but simply the ČILI PICA restaurant network.

Menu diversity

  • more than 50 types of pizza,
  • original Italian pizzas selected specially for ČILI PICA by Luca Ongaro, a chef from Italy,
  • floury and pasta dishes,
  • soups,
  • meat and vegetable dishes,
  • extensive breakfast menu,
  • various desserts,
  • coffee (prepared using different techniques),
  • vegetarian dishes,
  • separate menu for children,
  • new dishes presented every season.

Distinctive interior

ČILI PICA restaurants usually occupy 250–300m2. The interior is cosy, noncommittal, and reflects the uniqueness of ČILI PICA. When creating the interior, designers take into account style and simplicity to make sure that our restaurants are attractive for people of various ages.

Great staff

ČILI PICA seeks to employ insightful and reliable personnel which would contribute to the success of the restaurants. Quite often young people, for example, students who want to work during summer holidays and earn extra money, join our staff. People of various ages become pizza makers and kitchen workers. ČILI PICA accepts both experienced and inexperienced candidates (training is provided). The company also makes sure to increase the qualification of its workers; pizza makers improve their skills at the ČILI PICA academy.

Constant customers

Since its establishment, ČILI PICA has been trying to appeal to visitors of various ages. The network's restaurants are popular among families with children, young people come here to socialize, those who work come for breakfast or dinner, and on weekends our restaurants are a popular spot for friends’ gatherings.

Growing loyalty

The number of loyal customers has been increasing steadily since the implementation of loyalty promotion programmes – the cards Draugų and Mylimiausia.

The Draugų card is a discount card. It is valid in all ČILI PICA restaurants in Lithuania and Latvia. By providing this card when paying the bill, a visitor collects ČILI PICA, which can be used as an 8–12% discount during the next visit. 400,000 people have and use these cards.

The Mylimiausia card is also a discount card. It encompasses the offers of 6 different partners in Lithuania: restaurant networks Čili and Soya, pharmacy network Gintarinė vaistinė, petrol station Circle K, bank SEB, and retail chain Senukai. More than 680,000 people have and use this card.

Contacts

For more detailed and financial information, contact the following person:
Mr. Ilja Malkin
E-mail
[javascript protected email address]
Phone
+37061022776
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