Main information

Single unit

Short description of company

CHARLIE PIZZA offers European cuisine to all lovers of pizza, salad, pasta and other dishes in a pleasant atmosphere combined with modern and cosy interior.

It is a restaurant for every one irrespective of age and education.

Additional information


We see franchising as a joint and uniform business where Franchisor is responsible for the development and maintenance of a trademark, business model and training, while Franchisee is responsible for the compliance with the set processes and procedures investments into restaurant and organisation of business activities. Both owned and franchised restaurants adhere to the same principles of business organisation, marketing and pricing policies, and ensure equally high levels of quality in the services provided.


Established in 1994, VIČIŪNŲ RESTORANŲ GRUPĖ, UAB ( VRG) is one of the largest restaurant network management company in the Baltic countries. In 2012, the VRG nearly doubled its turnover which amounted to EUR 21,4 million. The company employs more than 1,300 people. Today VRG owns such trademarks as CHARLIE PIZZA, LA CREPE, CARSKOJE SELO, KATPĖDĖLĖ, ICE CAFÉ, and a total of 48 restaurants, of which 45 are in Lithuania and 3 in Latvia. In addition, there are 7 CHARLIE KIDS zones which constitute a part of CHARLIE PIZZA restaurants. VRG is a member of VIČIŪNAI GROUP. The VIČIŪNAI GROUP is one of the biggest and economically strongest manufacturers of crab sticks and other surimi and fish products in Europe. Products with the “Viči” trademark are supplied by the Group to more than 40 countries of the world. The VIČIŪNAI GROUP unites 47 companies from 14 countries, has 7 factories and a total of 6,500 employees.


CHARLIE PIZZA offers European cuisine to all lovers of pizza, salad, pasta and other dishes in a pleasant atmosphere combined with modern and cosy interior.

It is a restaurant for every one irrespective of age and education.

You can find CHARLIE PIZZA restaurants in many cities and towns of Lithuania: Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Alytus, Utena, Mažeikiai, Radviliškis, and Plungė. In 2011, the first CHARLIE PIZZA opened in Riga, Latvia.

Our mission is to offer our customers delicious pizzas and other dishes in a pleasant and comfortable atmosphere which is as enjoyable as watching a great movie in a good theatre.

The target group of CHARLIE PIZZA is urban residents from 15 to 35, with average and lower-than-average income, for example, students, working youth, young families.

CHARLIE PIZZA is to satisfy your wishes!


VRG grants franchises only in cities and localities where it does not have its own restaurants. By acquiring a VRG restaurant franchise, a Franchisee must be fully aware that business success largely depends Franchisee’s business skills and efforts, rather than on the Franchisor. Considering Franchisees as partners, VRG raises quite strict requirements to them.

Potential Franchisees shall:

  • have the possibility to finance the fit-out of restaurants with their own funds;
  • be of an irreproachable repute;
  • have experience in running a business or performing in executive positions;
  • be entrepreneurial and honest.


Because it is a strong brand which has proven its advantages.

In addition, the Franchisor shall provide:

  • Franchise Operations Manual, which includes:
  1. organisation and implementation of supplies and deliveries management processes,
  2. formation of product range,
  3. food technology processes and procedures,
  4. organisation and implementation of customer service processes,
  5. human resources management,
  6. marketing,
  7. daily operations,
  8. food safety assurance,
  9. other issues;
  • training;
  • processes and procedures required for business organisation and maintenance;
  • raw material supply chain;
  • premise choosing consultations;
  • marketing support;
  • designer services (for extra fee);
  • other assistance required in relation to restaurant business.

The Franchisor shall not provide the following services to Franchisees:

  • lending of funds for investments or working capital;
  • joint ventures setting.


Requirements for restaurant premises:

  • 250 – 350 sq. m area (of which 80-90 sq. m should be for kitchen and auxiliary facilities);
  • Electricity – min. 80 kW;
  • Possibility to install ventilation systems in accordance with the valid hygiene standards;
  • Min. 2.5 metres ceiling height;
  • Extra emergency exit.

Recommendations for restaurant premises:

  • 1st floor;
  • Space for an outdoor terrace;
  • Place for car parking;
  • Location with existing passenger flows: main streets or shopping centres;
  • Building free of residential premises.


For more detailed and financial information, contact the following person:
Mr. Ilja Malkin
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