Main information

Master franchise

Short description of company

At Taco Bar you are met by a relaxed atmosphere, tasty Tex Mex food and warm and personable service. Taco Bar serves classic TexMex food like Soft and Crispy Tacos, Burritos, Nachos, Quesadillas, Enchiladas, Salads and more that emphasize the Mexican traditions and Mexican cuisine.

Additional information

The idea for Taco Bar was born in the early 1980’s in Hawaii where Swedish food enthusiast Peter, one of the founders, had his first taco. It was also here that he met his wife-to-be Judy, born and raised in Los Angeles and well acquainted with the TexMex kitchen.

Back home in Sweden again, Peter, Judy and their friend Håkan started test-cooking dishes, trying out different ingredients and scouting for locations for their very own TexMex restaurant in Stockholm. On March 5th 1983, the first Taco Bar opened its doors in the Kungshallen food market in central Stockholm, where it still runs operations successfully. Guests flooded in to try the exotic TexMex dishes and soon another restaurant was opened, and another and another.

Our idea is to offer TexMex food without the wait in the name of Taco Bar, and our restaurants are predominantly run as franchises.

To make sure that our guests always know that they are visiting a Taco Bar, the brand is built around three cornerstones: menu, service and atmosphere – so at Taco Bar you are met by a relaxed atmosphere, tasty TexMex food and a warm and personable service. 


Taco Bar works only with excellent ingredients from handpicked producers. For example, nacho chips and tortillas are imported from the US and the tasty guacamole comes directly from an area in Mexico called Uruapan Michoacán.

Several of our restaurants have liquor licenses, so at Taco Bar you can also enjoy an ice-cold Corona, a glass of wine or why not a Frozen Margarita? Alcohol is not a must - there are also Taco Bars without alcohol. 

Taco Bar strives to be an easy and affordable way of socializing over a meal or a drink, during the day as well as in the evening.


Taco Bar franchise will be with the investor all the way, from the writing of the contract, picking the site, building the restaurant and training the crew. Furthermore, Taco Bar will follow the franchisee and the franchisee’s team during the Grand Opening process, the weeks after and all the years that will come.

Taco Bar has a specific and detailed Operational Process that will help all the restaurants to be evaluated during a year. Their cornerstones that Taco Bar will constantly monitor very carefully are Cleanliness, Quality and Service.

The company is looking for partners within the Baltic region so set up a franchise network of at least 5 units per country, with a special focus on setting up the supply chain. Taco Bar is looking for Investors that have a proven track record of running either restaurant- or retail business. The investors need to have a G&A organisation that will be able to support the restaurants with general business administration, supply chain and marketing.

The investor needs to be able to build a strong Operations Team that will support all the Taco Bars within the Market, and the Investor needs to feel passion about the brand and to be proud of the food and restaurants that he will invest in.


For more detailed and financial information, contact the following person:
Mr. Ilja Malkin
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