Short description of company
IXINA is an International kitchen retail network which has started his operations from Belgium where it is the leader. The chain is operated as a franchise system in more than 170 stores. 46 in Belgium, 90 in France, 6 en Algeria, 5 in China, 2 in Morocco, 3 Tunisia, Cambodia, 2 Vietnam, Egypt, 3 in Saudi Arabia, United Arab Emirates, Russia and Poland. In 2012, IXINA sold 50,000 kitchens. It generated a turnover of more than €273 million. It employs more than 1,000 staff directly or on a subcontracting basis.
IXINA: A CONSUMER ORIENTED CONCEPT
Ixina offers a wide range of high quality tailored fitted kitchens (fully assembled furniture from German leading manufacturers) and brand name electric appliances, at a very reasonable price.
Ixina guarantees the best value for money to its customers, providing a real advantage over the competitors.Our concept is based on a net sales price policy: prices are clear and transparent, unlike most of competitors practices.We also offer to customers great advice and a very high level of service, from design to installation.We also ensure you a good turnover with strong profitability.
Our showrooms are designed by our experts to be very attractive and with up to date displays and TV screens showing clearly to customers their kitchen designed by the store consultant. In store information gives clear, detailed description of everything customers need to know to ensure that their purchase is the best match according to their requirements. We work with kitchen installers who all sign the “Ixina quality charter” which guarantees customers final satisfaction after their kitchen installation.
In addition, we build strong targeted marketing campaigns (TV commercials, print, website and local promotions) with our agency in order to ensure high customer traffic to your store and a great attraction to our global offer.
IXINA offers the guarantees and services of a true leader:
- Genuine customized work, pre-assembled in factory
- Maximum quality in furniture sans electrical appliances
- From the outset, the lowest prices for this level of quality
- Total transparency of prices
- Exceptional promotional offers every month
- Advices of experienced professionals about furniture and electrical appliances
- Most professional and attractive services on the market
- Be welcomed in the best possible conditions of comfort and purchase pleasure
- Total freedom of choices, we won’t try to force you in any decision
IXINA is a concept focused on the consumer
IXINA offers an extensive choice of high quality, customized fitted kitchens and built-in electrical appliances at very affordable prices. Our mission is to “let the good and beautiful accessible to the largest number” and consequently produce truly inexpensive quality fitted kitchens.
The IXINA concept is based on a net pricing policy, transparency and full customer respect through welcome, advices and services. Our sale policy favors large sales volumes over profit margins which allow the customer to immediately benefit from the best possible prices, in a straightforward transaction. All displayed prices are clear and definitive.
In stores, everything is designed to provide detailed, clear and precise information. You’ll also meet specially trained consultants able to help customers make the best choices according to their needs to guarantee full satisfaction.
What’s more? IXINA works with hand-picked craftsmen and installers who are all signatories of the “IXINA quality charter” which guarantee customer satisfaction with kitchen installation.
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