Short description of company
ESQUIRES is an international cafe franchise system operating in ten countries and rapidly expanding worldwide. The system is clearly differentiated through its unique organic fairtrade product range and provides superb support to its master franchisees. Excellent systems, manuals and branding coupled with award winning support ensure a powerful ongoing business relationship and provide the framework for creating a very profitable business indeed. For any further information please review our web site or contact us directly.
ABOUT ESQUIRES COFFEE HOUSES
Esquires was founded in Canada in 1993, with a defined brand focus on fairness, integrity, passion, excellence, innovation, community and sustainability. This culture has been the backbone of the company as it has undertaken a global expansion into numerous countries to date including cafés in the Middle East, Asia, the United Kingdom, Ireland, New Zealand and Australia. With trusted locations all around the world Esquires provide a place for people to meet, socialise and unwind with great service, great coffee and great food. Esquires multi-award winning systems have been carefully integrated into each territory, providing a confidence that no matter which country and culture we are operating in; the Esquires brand maintains consistency throughout the world.
Today, Esquires is owned by Cooks Global Foods, a publicly listed company on the New Zealand Stock Exchange. Esquires is currently enjoying rapid growth in many countries and is actively looking for partners for single, multi store franchise and master franchise opportunities globally.
To support this progression; strong corporate branding, a fresh contemporary store design and an unreserved commitment to Fairtrade organic coffee, sets the stage for continued development and strengthens Esquires position as a key player in the global food and beverage industry.
EXCEPTIONAL FEATURES AND ADVANTAGES
We are passionate about ensuring our customers enjoy their experience at Esquires. Here are just some of the means we employ to ensure our coffee house experience is exceptional.
- Individually designed and immediately recognisable café in premium locations.
- Comfortable seating, and readily accessible internet connections, supported by great music and magazines.
- Freshly roasted Fairtrade organic coffee served alongside a selection of fantastic food and other beverages.
- Staff will be extensively trained to ensure they value all customers and practice excellence in service at all times.
- Strong branding and hard hitting marketing messages encouraging customer loyalty.
- Constant innovation to stay ahead of our competitors and strengthen our reputation of always being ‘the place to be’.
The result? A vibrant friendly environment endorsed by contented customers that keep returning.
REQUIREMENTS FOR FRANCHISEE
Opportunities worldwide for multi store operators and Master Franchisees.
A background in catering or retail is not required to run a successful Esquires franchise, but you will need......
- Commitment to maintaining Esquires high standards of service excellence.
- The ability to carefully follow set systems and procedures.
- Drive and ambition.
- A strong work ethic.
- A track record of success.
- A belief in yourself and your ability to achieve fantastic results.
Last, but not least, you will need to qualify financially.
Your responsibilities include, but are not limited to......
- Site selection.
- Hiring of employees.
- Daily business operations.
- Paying royalties and various costs including Initial Franchise, design, fit-out and other costs as required by the franchise agreement.
We want you to succeed and our brand and cafés are designed to maximise the opportunities available to you. As an Esquires franchisee you will receive......
- Dedicated in-house store design and fit-out procedure.
- Assistance in site selection and store opening.
- Access to operational systems and proprietary formulas.
- Extensive personalised training.
- Comprehensive operations and training manuals.
- Carefully scrutinised equipment selection.
- Assistance in ensuring the best available food selection is made available to you.
- Compelling branding and marketing collateral.
- The benefits of purchasing power.
- Esquires’ unique beverage products.
We have meticulously designed our franchise structure to provide you with all the support you need while placing you firmly in the driver’s seat.
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